Skyward EDGE Consortium




Held Online

How to design innovative business model for innovative technology


Attendees will learn how to create and design a new business using “Business Model Navigator” methodology by actually creating and assessing new business ideas, and design a new business model as a practical exercise to acquire hands-on knowledge. The Business Model Navigator methodology consists of a series of design process based on 55 business model patterns extracted from more than 300 successful businesses in the past and enables a systematic business model innovation.

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Molecular Chirality Asia 2020


Nov.2, 2020 (Mon) 9:00-11:30


Online (URL will be shared with the participants.)

■Applicant eligibility

Undergraduate students, graduate students, postdocs, researchers (including businesspersons)



■Participation requirements

Please bring a notepad, pens, and papers to this session.

■Registration Deadline

7:30AM on Nov.2 in 2020

■Details / Application Here



9:00-9:40 Introduction & Lecture
9:50-10:30 Individual Work 1 with Methodology of "Business Model Navigator"
10:40-11:20 Individual Work 2 with Methodology of "Business Model Navigator"
11:20-11:30 Announcement

Satoru Watanabe
CEO Maximize, Inc.
Part-time Lecturer at Waseda University
Chief Japan Representative at Japan Society of Northern California

Satoru Watanabe is an innovation consultant and experienced entrepreneur. As an innovation consultant, he has translated and introduced leading international innovation methodologies to Japan, including Customer Development by Steve Blank and Business Model Navigator, The Corporate startup. Satoru is the CEO and founder of Maximize, Inc, an international IT consulting firm, and has more than 20 years of experience assisting international software companies with their market entry and growth in Japan. Satoru started his career with Mitsubishi Corporation, where he launched the Japan operations of foreign software companies. Prior to founding Maximize, he was senior analyst at Trans Cosmos USA, Inc in Silicon Valley, where he sourced and evaluated early stage companies and solutions for investment. Satoru holds a Master’s Degree from Yale University and a Bachelor's Degree from the University of Tokyo. He serves as a Japan Chief Representative of the Japan Society of Northern California, an NPO which acts as a bridge between Japan and Silicon Valley in the area of innovation.
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